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2022.06.22

15:07【国(guo)(guo)家(jia)广播电视(shi)总局:网(wang)络(luo)主播不得(de)(de)通(tong)过(guo)有组织炒(chao)作等手(shou)段(duan),引诱(you)(you)未(wei)成(cheng)(cheng)(cheng)年用(yong)户“打赏”】据国(guo)(guo)家(jia)广播电视(shi)总局官(guan)方微信,国(guo)(guo)家(jia)广播电视(shi)总局人(ren)(ren)事司负责人(ren)(ren)就《网(wang)络(luo)主播行(xing)(xing)(xing)为(wei)(wei)规范》答记者问:针对社会广泛(fan)关切的(de)未(wei)成(cheng)(cheng)(cheng)年人(ren)(ren)合(he)法(fa)权益和(he)身心健康(kang)保护问题(ti),《行(xing)(xing)(xing)为(wei)(wei)规范》在第十四条中进行(xing)(xing)(xing)了多(duo)处(chu)强化,积(ji)极为(wei)(wei)未(wei)成(cheng)(cheng)(cheng)年人(ren)(ren)成(cheng)(cheng)(cheng)长营造更(geng)加健康(kang)的(de)网(wang)络(luo)环(huan)境。一(yi)是(shi)不得(de)(de)介绍或(huo)(huo)(huo)者展示自杀、自残(can)、暴力血腥、高危(wei)动作和(he)其(qi)他易引发未(wei)成(cheng)(cheng)(cheng)年人(ren)(ren)模仿(fang)的(de)危(wei)险(xian)行(xing)(xing)(xing)为(wei)(wei),表现(xian)吸烟、酗酒等诱(you)(you)导(dao)未(wei)成(cheng)(cheng)(cheng)年人(ren)(ren)不良嗜好的(de)内(nei)容;二是(shi)不得(de)(de)利用(yong)未(wei)成(cheng)(cheng)(cheng)年人(ren)(ren)或(huo)(huo)(huo)未(wei)成(cheng)(cheng)(cheng)年人(ren)(ren)角色进行(xing)(xing)(xing)非广告类的(de)商业宣传(chuan)、表演(yan)或(huo)(huo)(huo)作为(wei)(wei)噱头(tou)获取商业或(huo)(huo)(huo)不正当利益,指(zhi)引错误(wu)价值观(guan)、人(ren)(ren)生观(guan)和(he)道德观(guan)的(de)内(nei)容;三是(shi)不得(de)(de)通(tong)过(guo)有组织炒(chao)作、雇佣水军刷(shua)礼(li)物(wu)、宣传(chuan)“刷(shua)礼(li)物(wu)抽(chou)奖”等手(shou)段(duan),暗示、诱(you)(you)惑、鼓励用(yong)户大额(e)“打赏”,引诱(you)(you)未(wei)成(cheng)(cheng)(cheng)年用(yong)户“打赏”或(huo)(huo)(huo)以虚假(jia)身份(fen)信息(xi)“打赏”。

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